Magufuli Bus Stand, Dar es Salaam June 2026 500+ Attendees
The Drug Control and Enforcement Authority (DCEA), under the Office of the Prime Minister, engaged Route Marketing Consultancy to deliver the exhibition and launch event for a new road safety film, themed "Usafiri Salama Bila Dawa za Kulevya" (Safe Travel Without Drugs), aimed at raising awareness among bus drivers and travellers about the dangers of drug use behind the wheel.
Held at Magufuli Bus Stand, one of Dar es Salaam's busiest transit hubs, the brief called for a full public exhibition, everything from a large-format display truck to screen the film, to the tents and stage needed to host DCEA officials and guests.
Route Marketing delivered the exhibition as a complete build, from the display truck to the tents and every other piece of fabrication on-site.
Held in June 2026 at Magufuli Bus Stand, DCEA's film launch brought the "Usafiri Salama Bila Dawa za Kulevya" road safety message directly to one of Dar es Salaam's busiest transit points. Route Marketing built the exhibition from the ground up, a branded stage and tent for seated guests, and a large-format display truck screening the film to the wider public gathered on the grounds outside.
Singer Chidi Benz performed live for the crowd, adding to a moment that drew over 500 people, both inside the tent and out among the public beyond it.
Route Marketing delivered the exhibition exactly as briefed, from the display truck to the tents and every other fabrication on-site, giving DCEA a polished, high-visibility platform for the film's public debut at one of the city's busiest transit points.
The feedback from the client was clear: "Thank you, this is the best setup."