TanTrade Sabasaba Grounds, Dar es Salaam July 2026 30 Team Members
NMB Bank engaged Route Marketing Consultancy to design, build, and run its exhibition presence at the Dar es Salaam International Trade Fair, popularly known as Saba Saba, held annually at the TanTrade Sabasaba Grounds.
As one of the country's largest and longest-running trade exhibitions, Saba Saba called for more than a standard rented tent. The brief was to give NMB a fully custom-built pavilion that would stand out among exhibitors and give visitors a premium, branded space to engage with the bank's products.
Route Marketing fabricated NMB's entire pavilion from scratch and deployed a 30-member team to run it throughout the fair.
At the Sabasaba Grounds, NMB's pavilion was built entirely from scratch by Route Marketing, from the branded perimeter fence and welcome entrance down to the finished interior where visitors could sit, ask questions, and learn about NMB's products. Oversized fabricated set pieces, including giant replica NMB prepaid cards and a branded NMB Tap milestone piece, gave visitors standout photo moments and drew steady footfall to the space.
The pavilion also carried NMB's AgriBiashara proposition to the fair, with a live tractor display anchoring the agri-financing conversation alongside product zones for NMB Pesa, NMB Mkononi, NMB Kikundi, crop insurance, and the Mkononi Patamu loan product. The 30-member team stayed on the ground throughout the fair, keeping the pavilion staffed and visitors engaged from open to close.
Route Marketing delivered NMB a fully custom-built pavilion at one of Tanzania's biggest trade fairs, giving the bank a standout, premium presence built entirely from scratch and staffed by a dedicated 30-member team for the full run of the fair.