TRC SGR Stations, Tanzania Permanent Installation
Route Marketing was subcontracted by Aggrey & Clifford, on behalf of Tanzania Commercial Bank, to develop permanent branding across stations on the TRC Standard Gauge Railway (SGR) network.
The brief called for branding that would clearly showcase the partnership between TCB Bank and TRC, positioned in the high-visibility areas passengers pass through every day.
Route Marketing designed and installed permanent branding calibrated to each station's scale and footfall.
Across the SGR network, Route Marketing installed permanent branding carrying TCB's "Popote Ulipo, Tiketi za SGR Zipo" (Wherever you are, SGR tickets are available) messaging, pointing passengers to TCB agents and the TCB app for ticketing. The branding appears throughout each station's passenger journey, entrance turnstiles, waiting lounges, escalators, elevators, and corridor panels.
At the network's major stations, Dar es Salaam, Morogoro, Kilosa, and Dodoma, the branding footprint was extensive, covering multiple touchpoints throughout each station. At the smaller stations, Pugu, Ruvu, Soga, and Ngerengere, branding was scaled back to a minimal, targeted presence.
Route Marketing delivered a permanent, network-wide branding presence for TCB across the SGR system, giving the bank consistent visibility at every touchpoint of the passenger journey, scaled appropriately from major hub stations down to smaller stops.