TCB HQ, Dar es Salaam December 2025 150 Attendees
Tanzania Commercial Bank (TCB) engaged Route Marketing Consultancy to deliver a staff and media launch event for their Visa Card Festive Season campaign. The initiative was designed to introduce a festive-season discount offer rewarding customers for every payment made using their TCB Visa Card.
The objective was to create an engaging, on-brand launch moment at TCB Headquarters that would energise staff, brief the media, and clearly communicate the festive discount proposition ahead of the December shopping season.
Route Marketing handled full event management and setup for the launch, ensuring the space reflected the festive, reward-driven spirit of the campaign.
Held at TCB Headquarters in December 2025, the Visa Card Festive Season launch brought together TCB staff and media for a lively, branded reveal of the festive discount offer. The space was transformed with bold festive-yellow branding, a Visa Card-themed photo set, and signage reinforcing the campaign's core message, savings on every payment made with the TCB Visa Card.
The programme combined a formal staff briefing with light, interactive moments, giving attendees a memorable, hands-on introduction to the offer before it rolled out to customers.
The TCB Visa Card Festive Season launch delivered a polished, on-message moment that left staff and media with a clear understanding of the new festive offer. The setup and on-site coordination ran smoothly from start to finish.
The feedback from the client was clear: "Good setup." Another example of Route Marketing's full-service event execution for TCB.