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NMB, International Women's Day Campaign

Dar es Salaam & Arusha    2025    10-Day Production

The Brief

NMB Bank engaged Route Marketing Consultancy to manage event setup and delivery for its International Women's Day campaign, themed "Mwanamke Jasiri, Chochea Mwendo" (Bold Woman, Spark the Momentum), spanning both Dar es Salaam and Arusha.

The brief called for a coordinated campaign across three distinct touchpoints: a Head Office event in Dar es Salaam, an extended exhibition booth in Arusha, and a dedicated Dinner Gala to close out the celebration.

Our Scope

Route Marketing delivered the full event setup and management across all three activities over a ten-day production window.

• Head Office event setup and management, Dar es Salaam
• 8-day branded exhibition booth build and management, Arusha
• IWD Dinner Gala production at Mount Meru, Arusha
• Branded stage, backdrop, and décor styling throughout
• Full production delivered across a 10-day window, from booth preparation through execution

The Campaign

At NMB's Head Office in Dar es Salaam, Route Marketing set up and managed the internal celebration marking International Women's Day. In Arusha, a branded exhibition booth ran for eight days, welcoming visitors under the "Mwanamke Jasiri" campaign banner with styled cultural displays celebrating Tanzanian women.

The campaign closed with an IWD Dinner Gala at Mount Meru, Arusha, "Siku ya Wanawake Duniani 2025," with a full branded stage, panel seating, and live music production bringing the celebration to its finale.

Campaign Gallery

The Outcome

Route Marketing delivered NMB's International Women's Day campaign across three touchpoints in Dar es Salaam and Arusha, with positive feedback from the client throughout.