Back to Portfolio Experiential Marketing

TCB, Kizimkazi Festival

Kizimkazi, Zanzibar    August 2024

The Brief

The Kizimkazi Festival, inaugurated by Zanzibar President Dr. Hussein Mwinyi on 19 August 2024, has grown into a nationally recognised event celebrating Zanzibar's culture and economic potential, featuring sports, entertainment, and community initiatives to promote tourism and local entrepreneurship.

Tanzania Commercial Bank engaged Route Marketing Consultancy to give the brand a full, branded presence at the festival, from its exhibition booth to the roads leading in.

Our Scope

Route Marketing delivered a complete festival presence for TCB, from booth fabrication to city-wide signage.

• Booth setup and structural framing
• Platform fabrication
• Background and side banners, top signage printing and installation
• Green carpet, table branding, and chairs
• Décor, including Q-dividers, flowers, and LED lighting
• Main area banner printing and installation
• Junction and roundabout banner printing and installation
• A-frame, teardrop, and roll-up banners
• Logistics, permits, and on-site team management

The Activation

At Kizimkazi, Route Marketing built TCB's presence from the ground up, a fully framed and branded booth with green carpet, styled décor, and LED lighting, welcoming festival-goers throughout the event. Beyond the booth, the branding extended out into the community: main area banners, junction and roundabout signage, and A-frame, teardrop, and roll-up banners carried TCB's presence across Kizimkazi.

Route Marketing also handled the full logistics behind the activation, securing permits and managing the on-site team so the festival presence ran smoothly from setup to close.

Activation Gallery

The Outcome

Route Marketing gave TCB Bank a complete, well-branded presence at one of Zanzibar's most nationally recognised cultural events, from the festival booth to the roads leading into Kizimkazi.